Webster, NY – January 6, 2025 – Boulter Industrial Contractors, Inc. is proud to announce the promotion of Brittany Bachman to Vice President of Sales and Marketing. Since joining Boulter in 2017, Brittany has demonstrated exceptional leadership, strategic vision, and a commitment to driving growth and innovation for the company.
A dynamic leader in both her professional and community endeavors, Brittany was recently recognized by the Specialized Carriers & Rigging Association (SC&RA) as one of their 2024 "4 Under 40" award recipients, honoring her contributions to the industry. She also serves as a Board Member for Monroe County Industrial Development Corporation (MCIDC), a member of the Salvation Army of Greater Rochester’s Young Leader Council, and a Committee Member of the Specialized Carriers & Rigging Foundation’s Workforce Development Committee. Through these roles, Brittany actively supports economic and workforce development initiatives and fosters community engagement while promoting the skilled trades.
Brittany has been instrumental in advancing Boulter's sales and marketing efforts, spearheading a successful rebranding campaign that has redefined the company's image and positioned it for future growth. She also led the implementation of HubSpot, enabling Boulter to gain deeper insights into the buyer’s journey and enhance the customer experience. This integration has aligned sales and marketing efforts, creating a more cohesive and effective sales process. By leveraging data-driven strategies, Brittany has streamlined communication, improved lead nurturing, and reinforced Boulter’s ability to better serve its customers and drive long-term success.
"Brittany's leadership in marketing operations, from content creation and social media to website management and graphic design, has generated valuable leads and strengthened our industry engagement. This has paved the way for future growth, solidifying her as a driving force behind Boulter's business development initiatives," said William Boulter, President and CEO.
In her new role, Brittany will oversee all sales and marketing efforts, ensuring a unified approach to growth and customer engagement. “I’m honored to help lead Boulter into its next chapter of growth, while staying true to the quality and reliability our customers have counted on for 133 years,” said Brittany. Her focus will remain on expanding Boulter’s market presence while building on the company’s legacy of excellence and innovation.
About Boulter Industrial Contractors, Inc.: Boulter Industrial Contractors, Inc. is a fifth-generation, family-owned company with over 130 years of experience helping businesses meet the demands and challenges of an expanding organization. Boulter prides itself on being a "single-source solution" company that sets and exceeds the gold standard for service and safety while bringing the best people, equipment, and technology to every job, every time.