FOR IMMEDIATE RELEASE
Webster, NY – June 21, 2024 – Boulter Industrial Contractors, Inc. is proud to announce that we have been honored with an American Marketing Association (AMA) Pinnacle Award for our video campaign created in collaboration with Black Button Distilling. This recognition is a testament to our innovative approach and outstanding results in marketing strategy and execution.
The Pinnacle Awards, hosted annually by the American Marketing Association, celebrates marketing excellence across various industries. For nearly a decade, these awards have recognized local marketers for their program strategy, tactics, creativity, and most importantly, their results.
Boulter Industrial Contractors, Inc. won in the category of For-Profit Collateral for our video campaign with Black Button Distilling. The campaign featured a case study, a customer success story, and a gin commercial that cleverly played on the actor Ryan Reynolds' gin brand. This creative and engaging content resonated deeply with our audience.
The success of our campaign was measured by several key metrics, including high engagement rates on social media and an effective email campaign. The video content not only captured the attention of our target audience but also became one of the most engaging pieces of content we have ever shared, showcasing our ability to blend creativity with measurable results.
The AMA Pinnacle Awards are judged by a carefully selected panel of experts who evaluate submissions based on clear and measurable objectives and the extent to which the results met or exceeded those objectives. Boulter Industrial Contractors, Inc.'s award-winning campaign stood out for its creativity, strategic approach, and exceptional outcomes.
About Boulter Industrial Contractors, Inc.: Boulter Industrial Contractors, Inc. is a fifth-generation, family-owned company with over 130 years of experience helping businesses meet the demands and challenges of an expanding organization. Boulter prides itself on being a "single-source solution" company that sets and exceeds the gold standard for service and safety while bringing the best people, equipment, and technology to every job, every time.